Like the ugly duckling in the fairy tale, in this book you will find many projects that began their lives with the weight of the “ugly” label. However, what may initially seem imperfect and despised often turns out to be a valuable asset to past, present and future societies.
Trust the ugliness. The redemption of ugliness is a tribute to all these projects, a celebration of their evolution from darkness to light. Through these pages, the invitation for the reader is to recognize the hidden value and trust in the beauty that lies beyond appearances. Like the duckling that becomes a magnificent swan, so “ugly” projects can transform into precious pearls, ready to enchant the world with their unique and extraordinary beauty.
The Ugly Duckling Archive is the corresponding online archive.
ISIA Roma Design
Thesis Project 2022/2023
Supervisor: Sergio Menichelli
Graphic Project: Domitilla Davoli
Printed by lalegatoria
On Shiro Eco 90gr paper,
100% recycled, Favini, natural white
On Burano 90gr paper,
usomano, Favini, anthracite grey
Grilly Type fonts:
GT Cinetype
GT Cinetype Mono
April 2024
